Color Swatches

Color is used to create a stronger connection with our brand, define interactions and aid in way finding.

Avoid overwhelming the page with too many colored elements.

When choosing color combinations for foregrounds elements (text or UI graphics) and background elements, ensure that the combinations pass AA accessibility using the WebAIM contrast checker. You may also refer to our Accessibility Guide.

The digital colors supplement the brand colors, but are intended for content and features that will only appear in digital form. If a subject may also appear in print form, then use only the brand colors.

Visit the Dell Technologies brand website for more information about the current brand colors: https://brand.delltechnologies.com/color/

Brand Colors

#444444 Carbon
#808080 Gray
#c8c9c7 Granite
#eeeeee Quartz
(button)
#ffffff White
#0076ce Dell Blue
(primary)
#00447c Midnight
(core, hover link)
#41b6e6 Light Blue
(core)
#6e2585 Purple
(accent)
#b7295a Berry
(accent)
#ee6411 Orange
(accent)
#ce1126 Red
(accent, errors)
#6ea204 Green
(accent)
#f2af00 Yellow
(accent)

Digital Colors

#000000 Black
(text)
#767676 Moon
(placeholder/disabled text)
#cccccc Ash
(divider, border)
#f9f9f9 Mist
(background)
#006bbd Sea Blue
(link)
#cce5f1 Sky
(hover highlight)
#edf9ff Cloud
(selected highlight)
#ffffc9 Alert Yellow
(alert)
#408001 Purchase
(button)